POSTED ON Jun 28th 2013 BY LESLIE LOFTIS UNDER Abortion, Adoption, Morality by Consumption
For Angela, my cousin who was adopted as I was, and our five children, I submitted this review on the pink running shoe worn by Sen. Wendy Davis:
I’m want to remember this shoe, exactly what it looks like, pink with the funky side wave, because every time I see it, I will see a woman who claims to support all women but likely wouldn’t have cared about me, or my three daughters. As an adopted woman from a teenage mother, pro-choice has always been personal to me, encouragement to choose to terminate my life. Pink trainers will now be my sunny reminder of how “all” women are respected.
I will cushion the offense by remembering this little twist: supposedly enlightened modern women practicing morality through fashion. Pink fashion at that. Very gendered, no? Besides the irony, what do the purchasers really get? New running shoes and some smug self-satification? It’s a great illustration of the feminist conceit, talk about womenkind but actually serve the self. And Mizuno. They will be the concrete winners in all this. Pink shoes flying off the shelves. Surely, there are enough buyers in Austin alone to pool and maybe convince Mizuno to sell that morality wholesale. Don’t give that capitalist corporation all the profits. Most of the other consumer morality brands–Toms, RED, I think Seven for All Humanity does too–at least donate a share of profits to a cause.