POSTED ON Jul 31st 2015 BY LESLIE LOFTIS UNDER Adult Beverages, Economy, Friendship, Gadgets and Techology, Motherhood, Social Media, This modern life, US Media
Hub Dot is a little over 2 years old. We have opened in a dozen plus cities worldwide and have a membership of 15,000 women and counting. We recently posted how we started and I remembered that I had written about it at the time. I had only a small inkling of what we would become. From February of 2013.
A few weeks ago a friend from London wrote to me about a women’s networking coffee. She wanted me to pass the info to my London contacts. She meant email. I posted it on Facebook. She had me take it down, telling me she wanted ‘high touch, low tech’ networking. No problem, I took it down and sent an email instead. I giggled a bit about email was now “low tech,” but I understood her point.
Old enough to have learned to get news and correspondence on paper—perhaps even the last trained to type on actual typewriters with carbon leaf—many of us have only transitioned to email. (How many readers under 35 know what “cc” stands for?) And many of us have little interest in, or even aversion to, social networking and its ilk.
I’ve seen many discussions and changes aimed at attracting more viewers for websites, but always from the stash of people already on the web. Considering their political impact, I’m surprised by what little effort outfits make to reach the low-tech Gen X women.
We don’t have an outright aversion to the web. In fact many figure—correctly— that if we could just figure out where to go, that the web is a more efficient source of news. But we like neat and clean, and we want substance. Since information and news services have the same problem as the porn industry, free availability, websites fill our pages with little bites of info and advertisements and often get revenue based on metrics that no one really understands. (More here.) The result is just a barrage of visual noise that repels some readers.
Yes, HuffPo and The Daily Mail have wildly successful websites, but there is an unserved audience that those information gristle mills will never reach.
Around the same time, a friend and I were sitting in a niche coffee/wine bar, just the kind that could survive next to a Starbucks, and discussing the closure of another Barnes and Noble. We remembered the Tom Hanks and Meg Ryan reunion flick, You’ve Got Mail, in which the giant bookstores put the little niche bookshops out of business. But then the colossus, Amazon, and e-readers came along. The big bookstores added coffee shops, but lost revenue. They merged with companies like Paper Chase trying to prop up store revenue with stationary and stocking stuffers. It didn’t work. Now the companies that will thrive are Amazon and the little mystery bookshop with the good coffee, inviting seating area, and Tuesday and Thursday night mystery dinner theater.
So will it be with news. It might seem like the web has taken over the information world, but it hasn’t. I don’t think it ever will, not fully.
By the way, my friend’s low tech, high touch coffee saw 450+ women from all over London networking in a dress shop on a rainy Tuesday night.
The next month I flew to London and joined the Kitchen Table (Simona’s kitchen is the board room.) Hub Dot expanded to Milan, Luxembourg, Barcelona. To the big events we added supper club and smaller themed events about art, parenting, health, and others. About a year and a half later, we opened in Houston. You can find out about Hub Dot and if we are opening near you at: hubdot.com. I recommend starting with the What is Hub Dot? video. Here’s our latest article in The Times of London, “Joining the Dots for a Bigger Picture“.